Cannabis
Navigating and influencing policy, breaking stigmas, and promoting equity.
Overview
Issues Management Group began operating in the cannabis space before the first adult-use sale was registered in Massachusetts, whose rollout became a model for states across the country including New Jersey, Connecticut, and New York. Over the years, we have worked alongside numerous industry organizations, including vertically-integrated operators, industry associations and their membership, third party technology platforms, and mission-focused programs.
As the multi-billion-dollar cannabis industry continues to expand, we’re analyzing the growing pains and have the foresight to plan for how we can support a marketplace that is accessible for patients and adult use customers. We work hand-in-hand with organizations that are bringing new ideas to the cannabis space, and we are helping to normalize cannabis as a natural supplement for wellness. From our creative portfolio to our deep bench of communicators fluent in cannabis regulations and policy, we create meaningful partnerships to help our clients navigate a maturing industry.
How Brands are Leveraging 4/20 to Drive Social Change
“420” has become synonymous with cannabis culture, and companies are more frequently focusing on April 20 as a day to promote social justice and community service. Here are a few of our favorite 4/20 campaigns that go a step further than a good ganja pun to foster real change.
We are a one-stop-shop for communications, government relations, and digital services specific to cannabis, providing:
- Communications Planning
- Regulatory Counsel
- Tailored Messaging
- Media Relations
- Leadership Bylines
- Branding and Design
- Social Media and CRM Integration
Our Clients
At Issues Management Group, we help build and distinguish your organization, protect it, and position it for long-term success.
IMG Insights
“The booming cannabis industry has created a crowded field of operators vying for market share and customers. Our work with cannabis clients focuses on telling their stories to help distinguish their brand from competitors and informing their host communities of the work they are doing to give back.”
Sean Hathaway, Senior Account Director