Higher Ed

Shaping the future of education by elevating mission-driven impact.

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Overview

On behalf of colleges and universities, we advocate for our nation’s students, position thought leaders at the forefront of critical conversations and help safeguard institutions by crafting communication strategies that highlight and reinforce each institution’s core mission, vision, and values. Our Higher Ed team brings unparalleled expertise in guiding clients through today’s rapidly changing environment and addressing complex challenges including community protests and unionization efforts to equitable access to education and the burden of student and institutional debt.

Institutions of higher education are navigating unprecedented disruption. From evolving student and family expectations and financial pressures to increasing demands for equity and accountability and freedom of speech, colleges and universities are expected to lead the way in solving some of society’s toughest challenges. We help institutions rise to the occasion—elevating purpose-driven leaders and implementing bold, innovative strategies. Partnering with institutional leaders and using our unmatched expertise, we deliver sharp insights that cut through the noise, turn challenges into opportunities, and drive meaningful action in a rapidly shifting world. Tap us for:  

Strategic Communications & Planning 

As higher education undergoes a generational transformation, defining your institution’s identity and competitive edge has never been more critical. Our strategy-first approach uncovers what makes you unique and crafts a message that hits your targets. 

Elevating Research 

We translate academic breakthroughs into compelling narratives that resonate with broader audiences, helping universities share their stories of innovation and success. 

Admissions  

We craft campaigns that reach the right audiences and drive measurable results for our clients. 

Community Engagement  

Navigating sensitive moments with care, we develop tailored communications programs that build trust and foster dialogue—from emails and web content to open letters and strategic posts that help you make authentic connections with your community. 

Crisis Communications  

When reputations are at stake, we act fast. We craft decisive messaging, prepare spokespeople, and create protocols to counteract misinformation and safeguard your institution’s reputation. 

Advocacy & Policy  

We position institutions, faculty, and programs as key voices in national and global discussions on the critical challenges facing higher education today. 

Campus Development 

From gaining buy-in for new academic spaces to supporting long-term real estate plans that require permitting and deep community relations, we partner with universities to grow their physical and academic presence in meaningful ways. 

Thought Leadership 

We identify and spotlight leaders in their fields, executing aggressive media outreach to ensure their expertise and innovation are recognized on the national and global stage. 

 

Our Clients

At IMG, we understand the sensitive nature of the issues impacting higher ed and the need to positively position your institution within your community.

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With decades of experience in politics, media, government, and public relations, Issues Management Group leverages our expertise to propel and protect established, transitioning, and emerging organizations.

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