Public Service
Advising leaders, improving communications, and informing communities.
Overview
Issues Management Group brings a depth of networks, an understanding of communities, and expertise in alliance building to all our work with public servants, whether they be in state agencies, local municipalities, or quasi-public organizations. We design and implement integrated campaigns that communicate critical messages to broad audiences and clear pathways to action through various strategies including strategic messaging, media relations, creative content, social and digital campaigns, educational materials, video production, and event management.
Our experienced team includes former legislative leaders, state administration officials, House and Senate staffers, elected officials, campaign managers, and spokespeople who have managed or led all levels of public awareness campaigns. Our digital and marketing teams have designed and executed impactful, award-winning paid TV, radio, and social media campaigns for a wide range of state and regional agencies. And our public affairs team has led communications and media for successful multi-million dollar statewide ballot campaigns.
Massachusetts Department of Children and Families
Our campaign for Department of Children and Families’ Foster Care Program effectively raised awareness for the need for foster care across Massachusetts and helped fill the pipeline with prospective foster parents ready to take children in need into their homes.
Our long public service, senior counsel, and campaign experience leads to measurable results for the governments and agencies we work with, offering:
- Strategic Planning
- Message Development
- Proactive Media Relations
- Content Creation
- Media Training
- Community Relations
- Social Media and Digital Campaigns
- Crisis Communications
Our Clients
At Issues Management Group, our leadership team has a strong background in the public sector and they understand how to effectively communicate to residents, taxpayers, and voters.
IMG Insights
"Government and quasi-public agencies require nuanced and audience-specific messaging strategies to accomplish public policy goals and objectives. We help craft integrated strategies to target key audiences and maximize the reach of public-facing campaigns to be inclusive of communities across the state.”
Molly Horan, Managing Director