Perkins School for the Blind has longstanding recognition as a Massachusetts school that educates children and young adults with blindness, deafblindness and multiple disabilities. As an ever-evolving nonprofit working internationally, Perkins sought to lift its brand identity to be fully understood as an organization dedicated to preparing students for the world and the world for its students.
Our team has worked with Perkins to showcase its programs that train teachers internationally; secure educational services internationally for children with multiple disabilities, including blindness; and share its expertise in digital accessibility with leading organizations in education, business, medicine and policy. Our work aims to promote all that Perkins is to families and potential government partners that could benefit from its services, and to potential supporters who share a commitment to this work.
In 2017, we worked with Perkins to successfully launch its International Academy at the United Nations during a panel at the 10th session of the Conference of States Parties (CoSP10) to the U.N.’s Convention on the Rights of Persons with Disabilities. In conjunction with this launch and the Perkins’ sponsored panel, we drove interest and briefings with Thomson Reuters Foundation, Education Week, , Voice of America and several embedded international reporters at the U.N. The interviews resulted in high-profile and on-message placements that were syndicated and picked up by Reuters, the Daily Mail, Voice of America and media on three continents.
More recently, we have worked closely with Perkins to secure feature coverage and thought leadership commentary in media outlets including Fast Company, Boston Business Journal, WBUR, The Boston Globe, Education Dive, American Banker, Forbes and Newz Hook (India).