OVERVIEW

Rockland Trust is a full-service community bank servicing southeastern and central Massachusetts and Rhode Island. They offer a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, residential lending centers, as well as through online, mobile and phone banking. In 2014, Rockland Trust tapped our firm as its communications partner. Based on the findings of our initial communications audit, we set out to highlight Rockland Trust’s experienced, exceptional leadership across the bank’s business lines of Commercial Lending, its Retail branches, Investment Management Group as well as its overall corporate image.

OUR STRATEGY

Our initial media relations efforts focused on formal introductions between the bank’s executive leadership team and key business reporters. Within the following months, we successfully secured profiles on several bank executives that featured quotes from Rockland Trust leadership along with images of one of its newly renovated branches.

OUR RESULTS

Issues Management Group has successfully raised the bank’s media profile with regular placements in local and national consumer and industry/trade press. This coverage spans radio, podcasts, print, online, and television. In addition, we have managed strategic communications for numerous successful acquisitions, and Rockland Trust’s first retail expansion into the cities of Boston and Worcester.

In 2021, our Public Relations efforts delivered nearly 49 percent more media placements than our projected goal, including 317 placements in top-tier national outlets such as CNBC, Fox Business and Forbes. Thirty percent of placements were profile stories on the bank’s leadership.