by Riva Cheses, Assistant Account Director
SM&C was honored to host Rodrigo Martinez, Chief Marketing and Experience Officer for CIC Health, on our podcast, “& Then Some” this month.
Rodrigo, a seasoned communications expert with more than two decades of industry experience, has been helping get the word out about the massive COVID-19 testing and vaccination sites that the team at CIC Health have been running at major venues across Greater Boston including Gillette Stadium, Fenway Park and the Reggie Lewis Center in Roxbury. Throughout our discussion, Rodrigo shared how good design and strategic communications help achieve testing and vaccination goals. He also described how communications professionals can help create a more diverse and inclusive industry.
Click on the link here to listen to the full episode.