OVERVIEW

Atrius Health, a large multi-specialty medical group and innovative healthcare leader, delivers an effective system of connected care for adult and pediatric patients in eastern Massachusetts. For more than 15 years, Atrius Health has relied on us to build national and local awareness for them as an organization on the cutting-edge of creating efficient, quality, patient-centered care. We are also charged with positioning Atrius Health executives as leading voices for healthcare delivery and payment reform, both nationally and in Massachusetts.

OUR STRATEGY

We have supported Atrius Health by promoting the organization’s successes, best practices and lessons learned as an Accountable Care Organization (ACO) and a leading integrated multi-specialty practice with a focus on primary care. We have positioned President and CEO Dr. Steven Strongwater regionally and nationally as a thought leader on timely and important healthcare policy and industry issues.

OUR RESULTS

We have secured placement of Dr. Strongwater’s op-eds and writings on topics such as decreasing hospital readmissions and preventing physician burnout in The Boston Globe, CommonWealth Magazine, the Boston Business Journal, Modern Healthcare, NEJM Catalyst, and features in national healthcare publications including Health Leaders. Our work has also successfully raised the profiles of other members of the executive team through coverage in industry trade publications including STAT, Becker’s, Health IT Analytics, and EHR Intelligence.

Collectively, the media coverage we have secured has reached millions of unique readers nationally and a targeted audience of healthcare administrators, finance executives, clinician leaders and clinicians. This coverage has raised Atrius Health’s profile while highlighting the positive work the organization is doing to solve crucial healthcare issues. In 2020, Dr. Strongwater was featured as one of Modern Healthcare’s50 Most Influential Clinical Executives for being a prominent voice on the movement to value-based care and advocating for primary care practices during the COVID-19 pandemic.

Atrius Health is now recognized nationally for its leadership in value-based care, reducing the overall cost of care, and keeping patients healthy and out of the hospital.

SUMMARY STATEMENT

Collectively, the media coverage we have secured has reached millions of unique readers nationally and a targeted audience of healthcare administrators, finance executives, clinician leaders and clinicians.