Healthcare

Atrius Health

OVERVIEW

Atrius Health, an innovative health care leader and large multi-specialty medical group, delivers an effective system of connected care for adult and pediatric patients in eastern Massachusetts. For more than 15 years, Atrius Health has relied on Issues Management Group manage their strategic communications and build national and local awareness for them as an organization on the cutting-edge of creating efficient, quality, patient-centered care. We are also charged with positioning Atrius Health executives as leading voices for health care delivery and payment reform, both nationally and in Massachusetts.

OUR STRATEGY

In addition to securing media coverage to promote Atrius Health’s successes, we have sought to position the practice regionally and nationally as a thought leader on timely and important health care policy and industry issues. This includes the industry’s transition from fee-for-service to value-based care, decreasing hospital admissions, the movement of care from inpatient settings to ambulatory environments, telehealth, combatting clinician burnout, and reducing the total cost of care in Massachusetts.

OUR RESULTS

We have secured placement of Atrius Health leaders’ op-eds and writings in outlets such as The Boston Globe, CommonWealth Magazine, Boston Business Journal, Modern Healthcare, NEJM Catalyst, STAT, and features in national health care publications including HealthLeaders Media, HealthIT Analytics, Fierce Healthcare, and EHR Intelligence. Collectively the media coverage we have secured has reached millions of unique readers across the country, including patients, health care administrators, clinician leaders, and policy officials. This coverage has raised Atrius Health’s profile while highlighting the positive work the organization is doing to address crucial health care issues.  

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With decades of experience in politics, media, government, and public relations, Issues Management Group leverages our expertise to propel and protect established, transitioning, and emerging organizations.

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